# llms.txt and GEO: how to prepare a site for AI answers

> GEO is preparing a site for AI answers. In practice it means Schema.org structured data, llms.txt, articles with a short answer first, and open access for AI bots in robots.txt.

Date: 2026-10-28 · Source: https://oneswitch.ru/en/blog/llms-txt-i-geo-seo-dlya-nejrosetej/

More and more people get answers not from a list of links but from a neural network. To appear in those answers, a site must be prepared as carefully as for regular search.

## What GEO is

GEO (Generative Engine Optimization) is optimizing content so that language models can find a page, understand it and quote it correctly. It does not replace SEO, it complements it.

## What to do in practice

1. **Give a short answer at the start.** A “Summary” block of one or two sentences is easy to quote.
2. **Add structured data.** Article, FAQPage, Service and BreadcrumbList in JSON-LD describe a page in machine language.
3. **Open access for AI bots.** Allow the bots you need in robots.txt and point to your sitemap.
4. **Add llms.txt.** A plain-text file in the site root with a project description and links to the main pages.
5. **Offer Markdown versions.** Clean text without layout is easier to parse.
6. **Write with facts.** Dates, numbers, names and sources increase trust and the chance of being quoted.

## What to expect

There is no guarantee of getting into answers, just like in regular SEO. But a site with clear structure and markup is easier to read, which means it has more chances.

## FAQ

### Is llms.txt mandatory?

No, it is an optional format and not every system uses it. But it costs nothing and helps those who read it.

### How is GEO different from SEO?

SEO fights for a position in search results, GEO for being mentioned and quoted in an answer. Many techniques overlap: structure, facts, markup.

### Should I block AI bots?

If you want to be found through AI, do not block them. If content is paid or private, configure restrictions in robots.txt.